PLANET WEIRD

Planet Weird is the award-winning production and media company of Greg and Dana Newkirk. A leader in paranormal content, Planet Weird has produced highly reviewed documentaries, podcasts, and been involved in shows such as: Finding Bigfoot (Animal Planet) and The World According to Jeff Goldblum (Disney+).

The Planet Weird team came to us looking to reimagine their entire brand identity, focusing first on their marks and assets. They felt their existing logo caused placement and sizing issues.

We first addressed the bigfoot in the room; by removing the brands stock silhouette of bigfoot the brand felt more accessible for other genre’s in which it operates. We didn’t discard the character altogether, but reserved it for more calculated uses. The Planet Weird crew wanted to anchor the brand with a bold, fun, and energetic logotype. We created logotypes that felt rooted in early sci-fi but also exudes the fun that the Newkirk’s are known for. The brand color palette is a nod to the successful branding for the Haunted Objects branding and helps create a familiarity between all arms of the production company.

A truly weird project with an authentically fun result.